Once your Google Plus Business Page has been created, it is necessary to tune it in – in other words carry out some basic search engine optimisation. This simply lets people and search engines know; who and what your page and your online presence is about. There’s nothing dodgy about this in the least.
At Consulting Cumbria Ltd we specialise in helping businesses improve their online presence using all the most up to date white hat i.e. properly compliant methods that will give long term results to your business.
These are the basics of helping search engines to simply categorise your page correctly and to inform human readers or viewers effectively, so that you improve your chances of showing up in the most business enhancing searches.
As a service area business- you don’t really have customers coming to you – you go out and meet them. This means that you have to be a little careful about how you present your business address. There is a quite specific check box that you must tick to inform Google that you deliver services or products to your clients or customer’s addresses. There is a second check box, which allows you to say that you sometimes meet customers at your business address, but you need to be able to guarantee that there will be someone available to meet greet and serve if a customer shows up! If Google determines that customers are having a bad experience your listing could vanish overnight. It will also directly affect the ranking of your other bits and pieces of web presence. Google Plus is all about getting Google Users a better result! Serve up a duffer and you are Google’s next piece of toast!
In short, if you are a service area business such as Galloway Consultancy Services who we have used in this example; follow these simple guidelines to ensure you have the best chance of your Local Google Plus Business Page showing up in search results in your locality, whether that’s Carlisle, Cumbria, the Borders or anywhere else in the North of England.