Ben Edelman | Remarks On Search Engine Advertising | Online Marketing Rockstars 2014


Ben Edelman ist Professor an der Havard Business School. Mit einer detaillierten Analyse gibt der Professor einen tiefen Einblick in den SEM Bereich. Er nimmt die Zuschauer an die Hand auf eine Reise durch die Geschichte von Google: von der nackten Suchergebnissseite hin zu den ersten Ads zeigt er die Entwicklung der größten Suchmaschine der Welt.

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