Business English Vocabulary VV 38 – Internet Marketing (Lesson 2) | English For Marketing


In this lesson, we’ll look at business English vocabulary related to Internet marketing, particularly activities related to search engine marketing, or SEM.

Companies use SEO, or search engine optimization, to improve a web page’s SERP position. This involves activities such as link building as well as on-page optimization, in which advertisers use keywords to attract search engines. Accepted approaches to SEO are referred to as White Hat SEO and attempts to trick search engines are called Black Hat SEO.

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Exclusive Discounts on SEO & Passive Income Tools - Up to 90% OFF

Newly Released Cutting Edge Software & Tools

Let's face it, we've all been victim to shinny object syndrome. What if we could sort the wheat from the chaff and provide you insider tips on the best pre-released or just released tools in the industry? We don't want to fill your inbox with crap, just a weekly list of the best new tools available, at AMAZING DISCOUNTS!

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