Business Video Production | Marketing By Video


Business Video Production: or Call: 303-501-9250 – Local Web Design and SEO:

Business Video Production and Marketing by Video

Click here to request our Free Webinar:

Video marketing, particularly on YouTube, has become very effective in recent years and is now acknowledged as one of the most affordable marketing tools available. This is especially true when video marketing is compared with traditional website Search Engine Optimization. Of course, conventional SEO is still a legitimate way to get visitors to your website, however it has become extremely competitive of late, and as a result, it is much more difficult to rank your website on the first page of Google. In comparison, video promotion is still very much in the early stages of its development, and as a result, it’s still relatively easy to rank well in the search engines. This is particularly the case since Google introduced ‘universal search’ into its algorithm: ‘universal search’ renders different ‘streams’ into it’s results page. For example, with any given keyword term, Google may now show returns from video results, news results, image and shopping results, as well as traditional website results.

Business Video Production

This short review gives you an idea of just some of the significant marketing benefits you will get when using digital video media to promote your products or services. Here are just some of the attractions of using digital video marketing:

1 – Value. As previously stated, one of the strongest reasons to start using video promotion is the exceptionally high ROI. Producing the actual videos is actually much more affordable than most business owners realize and getting those videos to rank well in the search engine results is much easier than getting your website onto page one of Google. As a result, you will not need to invest nearly as much into your video marketing campaign as you would for a comparable website SEO campaign.

2 – Zeroing in on a very targeted group of potential customers. One of the main reasons that video promotion is so powerful is because your targeted potential customers are very likely to be willing to watch a short video as opposed to reading through a long website page. As you may know, gaining the interest of your market is already half the battle, and videos can help win them over and make it more likely for them to buy the products or services that you’re offering.

3 – Digital video promotion enables you to personally brand your company. As a marketer, you probably know that trust plays a huge factor in whether or not people will purchase you’re offering. With a video, you will be able to put a face behind the brand, which actually increases the amount of confidence people have in your goods or services, which in turn can lead to a higher probability of making more sales.

4 – Allows you to reach a broad audience. Millions of people already use YouTube to search for information and products reviews which allows you to tap into a huge pre-existing marketplace. Recently YouTube has taken over the number two spot for search engine use and is now ahead of Yahoo! and Bing.

5 – Online video promotion can also be used as a highly effective lead generation and pre-qualification sales tool. This is because a company sponsored video can create a much better active response from a potential customer in comparison to them having read similar text on a web-page.

6 – You can get a great deal of useful information from the Analytics built into YouTube. In fact YouTube’s Analytics gives you deep access to much of the demographic information needed to analyze the success of your marketing campaign.

Delving into video marketing is a great way to ‘level-up’ your marketing strategies without putting a large dent in your budget. Make sure that you choose the right video marketing company to do the work for you so that you will be able to get great value on your investment.

Check out one of my other videos on “YouTube Marketing and Marketing your Business with YouTube”

Music: Kevin MacLeod (incompetech.com) Licensed under Creative Commons “Attribution 3.0”

Video Production by:

Local Web Design and SEO:

Business Video Production and Marketing by Video

Leave a Reply

Your email address will not be published. Required fields are marked *

Exclusive Discounts on SEO & Passive Income Tools - Up to 90% OFF

Newly Released Cutting Edge Software & Tools

Let's face it, we've all been victim to shinny object syndrome. What if we could sort the wheat from the chaff and provide you insider tips on the best pre-released or just released tools in the industry? We don't want to fill your inbox with crap, just a weekly list of the best new tools available, at AMAZING DISCOUNTS!

We hate spam, so should you. We will never sell or giveaway your details.

Exclusive Discounts on SEO & Passive Income Tools - Up to 90% OFF

Newly Released Cutting Edge Software & Tools

Let's face it, we've all been victim to shinny object syndrome. What if we could sort the wheat from the chaff and provide you insider tips on the best pre-released or just released tools in the industry? We don't want to fill your inbox with crap, just a weekly list of the best new tools available, at AMAZING DISCOUNTS!

We hate spam, so should you. We will never sell or giveaway your details.