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SEARCH ENGINE OPTIMIZATION (SEO)
When your potential customers are searching on the internet for YOUR products, do you appear on the list? When they search for your company on google, can they find you? It used to be that if you weren’t in the yellow pages, your business didn’t exist. NOW, internet search engines are how businesses are found — and VIDEOS are an essential part of any effective s.e.o. strategy. Google’s job is to deliver the search results the searcher is looking for. To do this, google decides which web pages are more important to the search than others. Now here’s how video helps your page be more important than the others.
First, Google assumes that people would rather watch a video about a subject rather than just read about it, therefore, google will place a page with a video HIGHER in its rankings. A video that answers a specific QUESTION that is searched for, will usually pop up at the top of the list.
Second, the time spent on your site per visitor will increase DRAMATICALLY. Instead of people glancing over your site or reading headlines, they will be clicking on videos. And visitors are far more likely to let a video run its course than read EVERY word of your text. And even MORE likely is that they will click on more videos than just one. When google sees that visitors are spending MORE time on your site relative to others, it views it as a more important page, and it will be placed HIGHER in the rankings.
At Fabrica, we use videos as a part of an effective s.e.o strategy that not only helps improve your google ranking, but helps BUILD your website as a destination for valuable content that your clients use as a resource.
Producing video has ALWAYS been a strategy used by big companies, with big marketing budgets. But Fabrica offers essential video strategies for ANY marketing budget. Call today and start improving your online image.