Google Glass, EVi Conversational Search Engine App, And List Segmentation In Email Marketing


| Ramblin Jackson

a social media + video marketing agency in Boulder, CO | 303.544.2125

Welcome to the 85th feature of Friday’s Informal Films!
Oh, hi! Welcome to the 85th edition of our show. Did you know that E85 fuel is 85% ethanol and 15% conventional gasoline? Well today’s show is 100% excellent, so be sure to share it on Facebook after you watch it.

Google Glass Ready to Ship for Some Explorers

Do you want some of those weird Google glasses? If you went to last year’s Google I/O, you might be getting your hands on some soon.

Google Glass developers couldn’t wait to get these babies to the hands of their project believers, challengers, and trendsetters, who attended last year’s Google I/O and signed up to receive the very first wave of HMD wearable computers.
After a successful production run, product beta testers were recently emailed by The Glass Team with details about the shipping of their highly anticipated orders. The first ever of their kind, these glasses are expected to revolutionize the way we see the world through the looking glass, and we can’t wait to see if they’ll live up to the hype!
Are you excited for this next step in modern technology? Let us know in the comment section!
Amazon Acquires Siri-Challenger ‘Evi’ for Million

Are you bumming because your iphone 4 doesn’t come with a personal assistant? Don’t sweat it! While you might not be able to get Apple’s protégé Siri, there’s still a pretty lady available at the app store that will attempt to answer any questions that might pop into your head.

Evi, a conversational search engine app from developer True Knowledge, was recently acquired by Amazon for million, with the aim of rivaling Apple’s voice recognition system in their Kindle fire and Amazon’s very own smartphone project.

Launched in the first quarter of 2012, this computerized assistant offers a full range of information comparable to Siri’s, and is free to download for iOS users.

How to use List Segmentation in Email Marketing
This weeks pro tip will help you send the right marketing message to the right people.

A key part of effective email marketing is strategic list segmentation. If your business services different types of clients, group each type into its own contact list so you can send them information relevant to their specific interests.

Let’s say you have a tire store and you have three types of clients – Monster truck drivers, moms with volvos, and commercial truckers.

The moms with volvos could care less about your monster truck tire sale… and visa versa — so by having your customers grouped into lists based on their interests, your email marketing will be more effective and you won’t bother your monster truck folks with lame, safe, Volvo mom content.

Curious about what time of day to send your email marketing, or which subject line is most effective? By having multiple contact lists, you can also do A/B testing to experiment with your subject lines and send times to see which one gets the best open rate.

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