Local SEO is mainly built up around a few key factors such as citations and reviews. Experts are saying citations make up 25% of the local search engine ranking factors which makes citations the most important factor in local SEO!
This video explains exactly what we mean by a citation and how you can build them yourself for greater success in your business! Also below are some more great tips about going local.
What You Can Expect From The Famous 5 Step Guide To Local SEO
Your endless head scratching is over. In plain English we explain exactly how to get your business on the front page of Google and how exactly you can take advantage of all the new features Google is releasing to help local and small businesses owners like you grow!
When I first talk to clients I always get a few funny answers when I ask them what they think their competitors are doing to get on the front page.
Seriously… the answers range from ‘the government’ to ‘magic’… I really like to think of myself as a SEO wizard but the answer is actually a lot more simple.
In this famous 5 easy step guide I’ll be taking you through the exact process to get your business on Google Local which, if you take a glance at the picture below, you’ll see appears above the organic results and also has it’s own review section, Google+ section and is highlighted to stand out of the ordinary results.
4 Reasons Local Is More Powerful Than Harry Potter And Is Here To Stay
To understand why local is so powerful we first must take a look at the behemoth Google herself. The search engine is around to serve one purpose, give you the most accurate results for your search query.
If you’re searching pictures of cute puppies, you want the picture below to come up.
The same goes for if you’re searching for a hairdressers. It makes sense to show the hairdressers in your area before it shows the hairdressers further away.
This is how we know this Google Local is not going away. If anything there will be more and more emphasis on local results over the next few years, which means if you set this up today, you’ll be reaping the benefits for the lifetime of your business… which is a pretty big deal.
Google Local Appears Above Organic
I hope you take a moment to really let that sink in. Google Local is appearing above organic results. Companies are spending 0,000+ a year to maintain that number one position on certain keywords and I’m telling you here today that your local business can appear above that! Whaaaaaaaaaaaaaat?
This is why I’m telling local, national, and even international companies to get on local! Local doesn’t provide small improvements to your online presence, it has the potential to double and even triple profits!
So I hope you finally understand that local is important. If you still haven’t quite got it yet put a Post-It note on your computer to remind yourself everyday!
1 Main Factors To Rank Ahead Of Your Competitors
Now we’ll go through a bit of what really makes your business appear above other businesses.
I’ll make sure this section is in English. A lot of ‘SEO experts’ like to confuse their clients so they can charge more which isn’t really fair. For this section lets treat Google like a person (as it almost is!). Both Google and people are after the same thing, clear messaging, a great looking and easy to navigate site, and proof that other people are also loving what you do.
So without further ado, the main factors!
Setting up your local presence all starts with Google Business. Google Business is a free tool that Google provides and it acts kind of like a Facebook company page or a LinkedIn business page. Difference is Google Business has taken some serious steroids.
This is the message your business sends on your website.
A clear message is vital. If you cut hair, someone visiting your website needs to be able to tell you cut hair in the first 5 seconds. You need to have other pages describing what hair you cut, how you cut hair, what people can expect etc. If people (and Google) can’t clearly figure out you cut hair, you’re in trouble!
If you have any questions, make sure you comment below as I personally read and respond to every question asked.
Thanks for checking out the video. Here are some important links.
Citation Builder –
Suite 205, Ironbank, 150 Karangahape Road, Auckland, 1010