This video demonstrates the benefits of utilizing SBO, or search box optimization, along with search engine optimization. It needs to be said that search engine optimization is not dead. While it has experienced a small decline, it still remains an effective tool for use with internet marketing.
Dental Success Summit 2015
Search box optimization is essentially a means to have your name return in the search results. An astounding 75% of people use Google search’s auto suggest feature. With search box optimization, you can attract 30% of that traffic by modifying Google’s auto-suggested keywords to boost your site above your competitors’. This all boils down to an increase in potential leads to your website. The higher your website ranks in the search engines, the more traffic you are likely to generate.
Search box optimization needs to be done as part an overall internet marketing strategy. That strategy should also include search engine optimization, Google ads or Bing ads depending on the cost per click for your location, Facebook ads, YouTube ads, and retargeting strategies. With a comprehensive marketing plan, you can increase your likelihood of success and generate more leads.
The optimum time to dominate the internet is now since the cost-per-click advertising continues to rise.
If your marketing plan includes using an individual or a marketing company to assist you with a marketing plan, don’t get locked into a contract.
The key to successful online marketing is having a clear set of expectations based on your answers to two questions:
– How much traffic do you reasonably expect?
– What is the expected return on investment?
You also need to look at the company’s case studies and results, and track everything with dynamic call tracking to measure your return on investment. Don’t forget to ask your customers for a Google+ review.
If you want to optimize your search engine and search box results to gain additional traffic and leads, this is the video for you.
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