Search Engine Marketing Tips – Post Penguin

Ever since April 24th, the SEO world has been one of confusion, to say the least.

The reason for this is that on the 24th, Google released their Penguin update. If you aren’t familiar with what Penguin is all about, here’s what Wikipedia has to say.

Google Penguin is a code name for a Google algorithm update that was first announced on April 24, 2012. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using black-hat SEO techniques such as keyword stuffing, cloaking, participating in link schemes, deliberate creation of duplicate content, and others.

In other words, Penguin is Google latest attempt at removing what they call Webspam from their search engine results pages (SERPs).

In today’s post, I’m going to attempt to provide you with what I hope will be about as definitive a guide as can be provided at this point in time on what you can do to recover your site(s) from the attack of the little bird in the tux.

Now, before we get into the meat of this post, I want to preface the entire thing by saying that at this point, it appears to me that the SEO community as a whole really doesn’t know precisely what to do to recover a site from Penguin — its just too early in the game.

Common sense would also suggest that no one has really had enough time to properly test a recovery strategy, so please take everything you read with a grain of salt.

In my case, several of my ‘made-for-adsense’ niche sites saw huge drops in the SERPs, while others didn’t drop at all. If I could accurately determine why some dropped and some didn’t, then I could tell you (with confidence) what you should do to recover your site(s) if in fact they took a similar beating.

Sadly, at this point in time, trying to figure out what works and what doesn’t is rather confusing; hence today’s post!

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