Search Engine Optimisation Basics – The 3 Key Pillars Of SEO






In this video, Shanelle Newton Clapham, a Digital Strategist and consultant at Parachute Digital in Sydney Australia, tells you the 3 key elements you need to know about how to help your website rank high in search engine results, such as Google.
SEO is much more in depth than many businesses expect and Shanelle explains how Copywriting, Linking (inbound, outbound and internal) and technical elements marry up to optimise your website for search engines.
Watch this video and take notes because if you’re considering SEO as a marketing strategy for your business, you need to know what you’re embarking on and ensure that you are willing to commit to a long term search engine optimisation strategy.

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