SEO and Video Marketing –
Creating a website does nothing basically other than make, I think, the business owner feel good about themselves.
But you got to rank it. You got to be findable in search. What people are doing now is, they are going to the internet, and they’re either using a computer or a smartphone, to find the service they’re looking for. When someone goes into a search engine or goes into Yelp, they’re looking for a credible business that will help them out with a business problem. They’re trying to connect the dots between a problem and a solution. What we do is, we use a comprehensive strategy, which includes many elements;
keyword research, on page factors, off page factors, be findable in the major search engines google, bing, and yahoo. You also create something called citations. These are directories we set up to twenty-five to maybe fifty directories. Social signals is another one. We use video to capitalize on the conversion possibilities of using video.
So now, since the customer is able to find you, they come to your website and it looks good. The next component is Video. Video is really important because it gives you an opportunity to tell your story. It’s not that you’re better from one company or another. It’s about your unique approach if that’s consistent with what your customers is looking for.
If your video is crafted well, it can take all the information about your company your services, your products, your customer testimonials, about you.
Distill information down into a minute and thirty seconds two minutes that’s the digestible for a viewer to understand opposed to having to look and read all over your website to find this information. Because, ultimately when people are searching for your company they’re also searching for other companies as well so if you have a video that consolidates this information and your competitors do not, it gives you a point of differentiation and an opportunity to sell to your client much faster.
Twenty one percent on people will actually visit a store. Twenty one percent will make a purchase, and twenty six percent will actually request more information. Every type of that interaction will give you an opportunity to sell to your customers.
So when someone comes to me, you know, their typical business problem is they need more business and that’s what we do. We help them with targeted traffic that is ready to buy
Video is a compelling way to tell your story in a consolidated form that will help increase conversion.
Get in touch! Visit our website and give us a call today!
SEO and Video Marketing
2112 Rio Grande Street, Austin, TX
(512) 689-2367 ·