SMX Evening Forum: Walk A Mile In Google’s Shoes; Dealing With Tough Calls In Organic Search


Everyone, it seems, has an opinion of what Google should do. “Google should remove links to pirated content!,” cries Hollywood. “Censorship!”, cry internet activists. “Google should ban spammy web sites!,” cry searchers. “Google’s unfair to my site,” respond those hit by penalties. “Google should remove certain negative results for a politician, a company, a person,” some might think, only to have others view any meddling as some type of overt bias. For every action Google might take, there might be an equally negative reaction or repercussion. That’s why the company thinks carefully about any search policy it puts into place. In this session, Google search policy specialist Patrick Thomas looks at some of the decisions Google has to make and the careful balancing act it has to maintain.

– Moderator: Danny Sullivan, Founding Editor, +Marketing Land and +Search Engine Land
– Matt Cutts, Distinguished Engineer, Google
– Patrick Thomas, Policy Specialist, Google

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