THE FUTURE OF A BRAND by Joanna Lord, Chief Marketing Officer, BigDoor. Presented at the Search Engine Land Summit at SMX Advanced 2014 in Seattle.
Today’s marketers are expected to understand what makes a beautiful brand, how to build one, and grow brand loyalty. Joanna will walk us through what that means for our everyday roles, as well as ways to make sure you’re building a brand that consumers can and will love. Tomorrow’s consumers do not want to buy “products.” they want to buy experiences from brilliant brands, and Joanna will show us what that means and how to do it.
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