Session 1 focuses on the fundamentals of Internet Marketing and Real Estate Search Engine Optimization (SEO). The 4-Part Seminar series is called Real Estate Web Strategy Success. The training was designed for the Real Estate Training Institute led by Kevin Ahearn, and the video I am enclosing focuses on giving you a feel for the topics I will cover in the session; titled: The Principles of Internet Marketing and SEO. These are the principals that get many Real Estate agents in trouble because the terms seem plain, but very few practitioners put them together in a cohesive whole.
In order for you to layer an Internet Marketing Strategy into a cohesive whole – you must integrate the following ideas: SEO, Blogs, Social Media, Web Services, IDX Solutions, Landing pages, Video SEO, Lead Capture, Listing Syndication, MLS Marketing, and Direct Response Marketing. Each idea on its own is not difficult, but a strategic integration of the whole is the biggest challenge.
Short Description for Session #1:
The Principles of Internet Marketing and SEO:
And ‘No,’ Marketing on The Internet is not ‘Internet Marketing!’ Real Estate Agents advertise to drive customers to them, and many still do — but it is getting harder. What is it that you must master in “Search Marketing” so you continue to be the one Sellers and Buyers love to work with. You must go beyond understanding the psychology of your customers — you must also become familiar with the thinking of Search Engines and Ranking. It is this lack of deep understanding of the internet that makes Agents and brokers go on a buying spree of tools with very little results to show for it.
Here is the Whole Course Description: (
Real Estate Web Strategy Success
Internet Marketing, Web Strategies, Google Presence, and how to use your website to generate leads organically. The core of Search Engine Optimization (SEO), or Organic Placement, are now the bedrock of your growing Marketing Success Story. This course was designed to be practical, solutions-driven, and full of practical Homework. This is not about theory — this is about meeting your clients online and being able to generate your own leads organically — and the best ones are Listing Leads. Do you have a proper Internet Presence?
A 10-hour Course in 4 sessions (Each session is 2 1/2 hours long with time for your questions and discussions.)
Dates for Series: (Note next week will start on a Wednesday!)
Session 1: Wednesday, March 7th — 11am EST — 1:30pm EST
Session 2: Friday, March 23rd — 11am EST — 1:30pm EST
Session 3: Friday, April 6th — 11am EST — 1:30pm EST
Session 4: Friday, April 20th — 11am EST — 1:30pm EST
System: Live Interactive — Contact Live Interactive at (407) 331-5738.
If you happen to be on their System already I hope to visit with you soon — Get ready to not only learn the fundamentals of Internet Success, but to also roll up your Sleeves and implement the ideas learned to affect your Real Estate Success.
Happy Blogging, 🙂 Key Yessaad — Real Estate SEO Trainer