– We discuss the topic of Search Engine Marketing (SEM). Kimberly Walsh, one of 1&1 Internet’s search engine experts will provide an overview of what SEM is, and how small business owners can get started with their own campaigns and find success. Some of the topics we cover are:
– Benefits and Features of SEM
– Click Budget/Cost-Per-Click
– Keyword Selection and Refinement
– Ad Text Selection
– Landing Pages
– Conversion Tracking
This is an informative Webinar if you are interested in expanding your business’s reach for your target market, and increasing your website’s traffic. Following the presentation is a question and answer period to go over any additional topics that you may be interested in.
Download the slides from this webinar at:
If you need a refresher on the basics of Search Engine Optimization (SEO), feel free to watch our previous presentation on the subject at
For more general advice on managing a Web presence for your business, visit 1&1’s Online Success Center at
This webinar was recorded live on March 28, 2013.