Google updates. So many Google updates. Since 2011, Google has performed over 71 updates to their search algorithm and will continue to do so for the foreseeable future. This has left advertisers demanding an accurate marketing and web site evaluation, and Wisdek has responded to this demand.
Many digital advertisers are only now discovering the business implications regarding these updates, and most are very unsure about how to react and what the future will hold.
Courtney Dale, Director of Communications with Wisdek — a digital marketing agency and Google Partner — takes a deeper look into the troubles that are currently overwhelming the world of Search Engine Optimization.
Some firms have given up on SEO claiming that it’s dead, and have now exclusively turned to Social Media in order to continue offering services to their clients.
However, a close look at “Why Google has changed” reveals “how Google has changed” and what they currently expect from websites and advertisers.
In short, SEO is most definitely not dead. It does, however, require an adjusted vantage point. Focusing on SERPs and back links are no longer acceptable. Rather, the user requires all of your attention. Based on a great User Experience, your visitors will physically prove to Google that you deserve great SERPs and plenty of traffic.
This is exactly why so many websites have been affected.
Courtney exams Google’s Panda, Penguin, and Hummingbird updates with a brief explanation of how this changes website requirements. She continues to explain that not only has Wisdek discovered the reasons and implications of the Google updates, but they have also devised an easy-to-read report so that webmasters and other SEO firms can navigate Google’s changing waters.
Panda has affected the way in which Google evaluates your content. Penguin has affected the way in which Google evaluates other websites linked to your own. Hummingbird has affected the way in which Google evaluates the context of your business in relation to your visitors.
All 3 share a common thread: The visitor must be satisfied.
Google found that the user was being neglected. Advertisers linked to unrelated websites simply because of their Authority. Content writers posted nonsense simply because it contained the right text to html ratio and the right key phrase density to attract Google’s attention. Because the User was neglected, they were disappointed with search results and felt it warranted a change to Bing, Yahoo, or some other engine.
Just because a business has lost their positions does not mean that they deserve to lose traffic and business. Wisdek fully expects that Google will self-correct with natural process and time, but is now offering a very thorough report to help advertisers expedite the process. It will evaluate each and every factor that Panda, Penguin, and Hummingbird carry as well as any future updates. You can now accurately measure how Google reacts to your site and what is the appropriate course of action to earn top positions once again.
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