Local SEO Citation Building | Michigan SEO Company


Local SEO Citation Building for Businesses | Michigan SEO Company

In this Local Marketing Report we are going to discuss how to improve your Local SEO by getting citations to your business website.

What Is A Business Citation?

According to GetListed.Org’s Resource Glossary, citation is a mention of a business name in close proximity to its address, phone number, or both. Used by the search engines to weigh both the accuracy and popularity of businesses in their indexes.

For short, we call this your NAP (Name, Address & Phone). I also include the “W” for your website. 🙂

It will be formatted like this:

Your Business Name
1122 Any Street
Suite/PO Box
City, State Zip Code
Website Url

Why These Citations Are Important To Your Local Business

These citations, also called “mentions”, of your business name address on other web pages is important because they are an important factor of the ranking algorithims of the major search engines. In laymen terms, your business will rank higher with more citations then with fewer.

Citations coming from more well-established and well-indexed portals (Such as Superpages.com) will only increase the degree of trust that the search engines have about your business information.

If your business is in a less-competitive industry (electrician or plumber) where many may not have a website, then it is very important that you have as many citations as possible.

Where to Get Citations to Improve Your Local Search Engine Rankings

Although there are several places you can get citations for your business, we are only going to focus on one way in this article – Local Search Engines.

These local search engines quite often crawl each other looking for mentions of your business and it’s information to index. Some of these data aggregators (Info USA) and engines share information with each other.

A good, FREE resource that can help us gather these local search engines together in one place is GetListed.org.

The best way to teach you how to find these is to show you. In the video below, I take you through how to use Get Listed’s website to build your citations for your business.

Local SEO Citation Building for Businesses | Michigan SEO Company

Local SEO Citation TOC:
00:00 – local seo citations
00:05 – local seo citation building
01:01 – local seo citation tool
01:45 – local seo citation sources
04:35 – citations for local search
05:26 – citations for local seo
06:28 – business citations
08:41 – citations for local listings

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