SEO Stands for “Search Engine Optimization” is not a new phrase for those who have at least one website set up for them. But for the beginners in the field of websites, SEO sounds like an internet jargon making them worry about the fate of their website.
Right from the day one of the computer usage, everything looked tough at the beginning but when you learn them from an expert, or at least you move on your own to learn, slowly but surely every things what you thought was a secret becomes an open secret.
Generally people who design and code a website are not experts in SEO related matters. On the contrary most of them have very scanty knowledge about SEO. In the field of websites, designing, coding, programming navigation, flow of the programs in a webpage, Search Engine optimization came only in the year 1990. The first Search Engine was called “Archi” omitting the last letter “v” which actually meant “Archive” as most of the offices have a store room of documents calling this room an “Archive”.
Every year one or two Search Engines were introduced such as “Veronica And Jug head” VLib, Excite, World Wide Web Wanderer, Aliweb, Primitive Web Search, Infoseek etc. within four years between 1990 and 1994. In the year 1994, Alta vista was introduced with several facilities to add and delete a website and became very popular, followed by Web Crawler, Yahoo, Lycose, LookSmart, Hotbot and Google in 1996.
Ever since Google Search Engine stepped in the arena of websites and search Engine, it started with several methodologies for optimization of the results displayed on a search. It introduced the Key Word method. Google developed several algorithms and went on changing them to serve the searching public with a valuable result page.
Search Engine Optimizers have several tools through which a website is optimized and displayed on the top of the search result page of a search engine. Search engine optimization is not a process giving result overnight. It is a slow and sure process, through which a website could slowly but surely become on the top of the search results. Sometimes the journey could be seen a painfully slow, and expenses, but once the site achieved its result, all the time and money invested could be retrieved at a fast pace. Hence, for the best ROI (Return on Investment) SEO by an expert is desirable. One should avoid short cuts in SEO, with several unethical methods, which if found by the Search Engines, the sites could get penalized by way of ignoring the website in their search result. That is called a “black listed website.”
The search engine optimization tools among several are : Website monitor, which monitors the presence and absence of the site on the internet, site load checker, broken link checker, white label SEO report which checks everything that required for a good website to be listed on the search pages, sitemap generator etc.
Instead of an owner of a website doing this tedious job of Search Engine Optimization, for him, experts can be deputed to do the job which would prove him economical and result oriented in terms of his website getting a place at least on the first page of the search result, if not on the top.