Best Las Vegas SEO Services Company – 702-981-0866 explains what Search Engine Optimization (SEO) is, how to increase your business’s revenue with internet marketing SEO, and digital advertising essentials explained by competent search engine optimization providers.
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We have a lot of experience helping clients successfully increase web traffic. One of the best ways to do this is through what’s called search engine optimization or Las Vegas SEO. The goal of this video is to give you a basic overview of how search engines work, so you can better understand what search engine optimization or SEO Las Vegas is all about.
As of today there are over 130 million registered websites designed out there on the internet. To sort through all of it most of us rely on search engines to find what we want, and the search engines have become so good that over 90% of people using the internet rely on them to find things. Now there are lots of good search engines out there but about 83% of people worldwide use Google, so that’s what we’ll use in this video. Just keep in mind the concepts we’re discussing apply to all the other search engines too.
When you search for something with Google you get back a result page full of Las Vegas web design. This shows you how many web design Las Vegas sites Google found that are probably relevant to what you’re looking for. Here companies can pay Google to place Las Vegas PPC (pay per click) ads for when people search for particular things. It’s the actual results list which is just a list of Las Vegas web design sites that are most likely to contain what you’re looking for and you’ll notice this is just the first result page. You can click down there for more. Now here’s the important part that most people just don’t know; over 94 percent of people that use Google only click results on this first SEM Las Vegas page. If they don’t find what they are looking for they usually don’t bother clicking on subsequent result pages: instead they typically prefer to just adjust their search terms and start from scratch. Of those people who do click on that first page, most only click in what sometimes is referred to as the Golden Triangle, or top three or so results. In fact about 63 percent of people just click right in there.
This is why optimizing your Vegas websites for search engines, or doing SEO is so important. When people search for something that’s relevant to them and they see your website in the search results they are going to click and visit your page, and these are not just any visitors, these are people that are looking for exactly what you offer, so of anyone they’re the most likely to convert into customers, subscribers, etc. But, if your website isn’t showing up towards the top 3 results or so, or if it isn’t even on the first page, it’s almost like your web design Las Vegas doesn’t exist. No one can even find it. Now in our example we search for Las Vegas SEO Company we got back about 22 million web search results. Every website has a ranking for particular SEM Las Vegas advertising keywords.
In the beginning search engines worked by tracking all the words on web pages, so if you search for Internet Marketing Las Vegas you get back a list of website’s containing those four keywords, and the web sites that had those words most often were ranked higher, and they showed up towards the top of result pages. Well, in 1996 two Stanford PhD students noticed while they were researching academic papers that sources that contain a lot of keywords didn’t necessarily mean that there are more relevant. What mattered a lot more was whether those papers were cited often by other papers, so they applied this citation concept to web search. They suggested; web sites that were back linked a lot that is to say were referred too often by other web sites, are more likely to be relevant. That is how Google was born. Search engines today all follow this model. They still look at your website design in Las Vegas keywords, but then rank your site’s relevance on the number and quality of Las Vegas SEO services backlinks to it from other web sites. So think of it like this; keywords like Las Vegas advertising agency firm, lets Google see your site and know it’s about advertising Las Vegas. Backlinks determine how much Google trusts your site to be relevant. So, keywords like Website designers Las Vegas, are important because they tell Google you’re out there, but backlinks move your website up the food chain. That’s why the search results you see are called organic or natural results.
Unsurprising as there are these two aspects how search engines find and rank pages there are two corresponding components to Las Vegas SEO. First is the on-site component. The second component of SEO Las Vegas is called off-site SEO. This is where you work to create backlinks to your website that originate from other sources.