Wordpress can often seem complicated but it is actually fairly limited when it comes to options for search engine optimisation. Thankfully, as an open-source platform, a wide variety of plugins are available that add huge functionality for making sure your website performs in search engines.
Optimising your WordPress website is simple when utilising several popular SEO plugins.
One of the most important functionalities that we get from these plugins is the ability to add/edit meta data. This includes meta titles, meta descriptions, author information, rich snippets, cards, images, and anything else that you might want search engines and social platforms to know about your content.
With these plugins you can also access the backend and technical elements of your website such as the robots.txt file and the htaccess file, which control how both users and crawlers access your site. Depending on the structure of your site, these can be used to leverage SEO opportunities, such as de-indexing unimportant content to avoid authority dilution, or redirecting an expired link to a live equivalent.
Several plugins allow you to automatically create a list of URL’s you want you search engines to crawl. This is called a sitemap. This lets search engines know how often URLs are to be re-crawled and can be used to determine which links are broken.
Plugins can be used to easily address site speed, rather than having to manually edit backend files. For example, WP Super Cache can be used to store resources in the browser that the user has previously downloaded, negating the need to download them every time they visit the site/page.
For more information on the most useful WordPress plugins, and how they can be used effectively, visit (
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