Difference Between Dofollow & Nofollow in SEO | Off-page SEO 2016.
Whenever we talk about search engine optimization, some of the common words are noindex, doindex, nofollow, dofollow, meta robots and so on. All the words hold equal importance in the book of SEO.
When Google bots are crawling a website they look for external links point to other websites. If this links is “do follow” then search engines will follows the link and so link juice gets passed.
If a search engine finds a “no follow” backlink it will just ignore the link and will not get deeper into crawling and no link juice is passed.