delivers real-time search and social intelligence as to what your target audience is reading, sharing and discussing online during the content development process.
Greg Jarboe, SEO-PR, interviews Bryan Eisenberg, Eisenberg Holdings, LLC, at SES Chicago 2011 about a study that he and Jay Bayer of Convince and Convert blog conducted to identify if marketers would improve their engagement and conversions if given real-time search and social data when writing and contributing content via a new blogging platform. Eisenberg and Bayer studied a retailer and how well they optimized their product content pages after the Google Panda update; next Jay Baer rewrote some of his old blog posts along with his new posts using this new blogging platform tool that was used for the study while also studying several PR agencies use of the new blogging platform and the study overwhelming concluded when marketers have access to real-time search and social data, they can increase conversions, increase engagements, increase in quality score, and increase in rankings. If you want to write copy that is Web friendly, you have to do your due diligence, such as keyword research.
This new blogging platform is able to rank you as your typing your keywords, making sure you are using optimized keywords, and list your top keywords plus your competitors’ websites. In the end, use of this new platform along with real-time search and social data enables marketers to create much more effective SEO copy. Inboundwriter is the name of the blogging software and is now available as a wordpress plugin.
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