How To Choose Focus Keywords In Yoast’s SEO Plugin


Learn how to choose better Yoast focus keywords so you can optimize your WordPress content for those phrases and achieve higher rankings. I cover both keyword research and content optimization which are the 2 primary stages when using Yoast.

TIMESTAMPS
Google Autocomplete 1:21
Google Keyword Planner 05:40
HubShout WebGrader 08:18
Content Optimization 10:08
Social Media Optimization 18:59
Local vs. National Keywords 20:17
Keyword Competition 22:07

SUMMARY
-Grab your list of products/services
-Research 1 keyword for each
-Use Google Autocomplete to learn what people are searching in Google
-Use Google Keyword Planner to get more keyword ideas and learn each keyword’s # of monthly searches
-Use HubShout WebGrader to see up to 4 competitor keywords
-Use these tools to create a keyword list so you can learn what content needs to go on your website / blog
-Create a page for each keyword, do not target the same keyword on multiple pages
-Use Yoast to include your keyword in the right places
-Use Yoast’s page analysis tab to further optimize the content
-Use Yoast’s social tab to optimize content to be shared on Facebook, Twitter, Google+
-Local keywords are usually more broad than national keywords
-National keywords should involve learning the keyword competition using indicators I mention in the video

RESOURCES
Google Autocomplete
Google Keyword Planner
HubShout WebGrader
Article Version
Best Yoast Settings

Leave me a comment if you have any questions!

Cheers,
Tom

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