This week we’ll cover how to properly optimize a YouTube Channel. You’re invited to join us on Google Hangout to go “behind-the-scenes” of our weekly product improvement meetings.
Watch past trainings:
=YOUTUBE CHECKLIST WE REFERENCE IN THE VIDEO=
______ Are we a manager on the client’s Google+ account?
______ Did we get approval for which channel to use, if client has many?
______ Optimize Channel Name with a keyword phrase before the client name
Ex. Myrtle Beach Real Estate Agent Greg Harrelson
______ Update the thumbnail image with the client’s photo or logo
______ Do we have channel artwork for all widths?
ex. Image on the left fading to color with client portrait Example.
______ Is all the About Me content updated? The first 2 sentences are the most important. What will I learn and who is the channel for?
______ Email for business updated?
______ Custom Links Added for All Pages on Client’s Site(s)
The first link is the main CTA, which will show over the artwork.
______ Social Links added for all client social accounts
____ Facebook ____ Twitter____ Google+____ Website ____ Blog ____ iTunes
_____ Is the “Why Hire Me” Video play automatically?/
Ideally should be “Why You Should Subscribe” video
_____ Is the description of the Why Hire Me Video keyword dense?
_____ Is there a strong call to action at the top of the description?
_____ Did we create playlists to categorize all client videos?
ex 1. “Myrtle Beach Real Estate Homeowner Testimonials”
ex 2. Myrtle Beach Real Estate Market Updates
ex 3. “Educational Myrtle Beach Real Estate Tips To Make Better Decisions”
ex4. “Myrtle Beach Video Home Tours For Sale”
______ Did we include a keyword optimized description for each playlist?
ex. If you’re looking to sell your Myrtle Beach Home fast, get these home selling and buying tips to quickly find a buyer for your Myrtle Beach home.
CHANNEL SETTINGS – DEFAULTS
_____ Did we all the client’s contact information in the description?
_____ Category is Education?
_____ Main Keyword Phrase beginning of the the title?
_____ Top 10 Tags the client wants to search optimize for?
_____ Default video location?
IN VIDEO PROGRAMMING
______ Add a watermark?
______ Feature the Why Hire Me Video?
______ Update the Country to the USA.
______ Include 10 Channel Keywords.
______ DO NOT Allow Advertisements to be displayed alongside vids
______ Set emails about your subscriptions to “NEVER”
______ Turn OFF all Email notifications about the channel
______ Turn OFF All YouTube Newsletters
______ Select “Do not send me any emails”
UPDATE ALL EXISTING VIDEOS
_____ Did we categorize all existing videos on the YouTube Channel into a playlist?
_____ Did we put a keyword phrase at the beginning of each existing video?
_____ Did we subscribe to the client’s channel under our Vyral Marketing YouTube account?
=ABOUT VYRAL MARKETING=
EDUCATE YOUR CONTACTS. MAKE SALES.
Vyral Marketing helps market your passion and expertise with web video to grow your business.
We interview you on a HD webcam once a month to record 2 short educational video tips, then we market them to your customer and prospect database by email and social media to help you increase referrals, repeat business, boost retention, and achieve expert positioning.
It takes 30 minutes a month of your time; we do all the work for you – video editing, article writing, email marketing, social marketing, etc.
To learn more, visit us online at or call 1-800-323-9974 for a complimentary marketing consultation.