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This tip only really applies to experienced SEOs. If you’re new to the game, you’ll probably want to avoid most of the keywords in this section and the next. If you know you’re doing and have funds at your disposal, though, then this is a good place to start.
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If you can rank your site for a keyword with several thousand searches per month, it can easily get you dozens of new visitors every day. Provide the great content that will make people favorite your site and come back for more and that could rapidly translate into hundreds of daily visitors — all for one keyword. That’s what makes it worth clawing your way through serious competition.