WordPress Image SEO For Better Search Engine Rankings | WP Learning Lab


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WordPress Image SEO For Better Search Engine Rankings | WP Learning Lab

On-page SEO is one of the 3 pillars of SEO. One of the components is making sure that images are properly SEO’d. For this you need to do 4 things:

1. Reduce the file size
2. Put the keyword into the file name
3. Put the keyword in the alt tag
4. Put the keyword in the title tag

These steps are all pretty easy.You need to make sure you do them for every image on your website. Let’s look at each one individually.

Reduce the image file size.

There are two ways you can do this. In an image editor using the “save for web” option. Here’s a video tutorial to help if you need it:

The other way is to use the WP Smush plugin to compress the image as it’s uploaded. Here’s a video tutorial to help you:

Put the keyword into the file name.

Before you upload the image to your website you will want to make sure the keyword is in the file name. To do this, you’ll need to have done your keyword research already. In case you’re not sure how to do it, here’s a tutorial on basic keyword research:

Once you’ve uploaded the compressed and keyword optimized image it’s time to embed it in your post.

When you are embedding it you can put your main keyword for the post into the alt tag and the title tag. This is very important because it let’s Google know what you’re image is about.

I hope this information helps you! If you have any questions leave a comment below or ping me @WPLearningLab on Twitter.

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